(In response to a moderator's question about gambling's influence on brand engagement)...In-game betting leads to really high levels of engagement. We can pull them into a community and social environment, which is more sticky for the brand. We are a values-based organization, because we believe that's how you create a differentiated brand value today and in the future. Stats he shared included:100 million soccer fans in America, which has grown 34% in the last 4 years;45 million Major League Soccer fans, which has grown 24% in the last 4 years. Because in the world of sports brand engagement and content creation, the times...they have a changed.

Source: Forbes June 08, 2018 13:52 UTC