Be it handloom apparel, silver and other precious metal jewelry, and home and kitchen wares, the online store has been a one stop online shop. Almost half a decade later, Jaypore now has its first offline store. The move, from an online space to a brick and mortar presence is a fairly new phenomenon that is gaining popularity with e-retailers. Shilpa Sharma Shilpa SharmaThe website and store features collections from artisans across the country. I am not saying that there are no pressures of numbers — the economics of retail — we are running a business after all.

Source: Indian Express March 29, 2018 18:41 UTC