British craft beer makers are reviving the tradition of brewery tap rooms as an antidote to the national trend of pub closures and the dominance of big brewers. Craft beer sales increased 1.7% in 2017, which was more than double the 0.7% growth reported by the wider beer market, Siba says. Like many craft brewers, Leeds-based North Brewing Company opens its tap room on Fridays and Saturdays only, and uses it for community events as well as tastings. “The tap room provides a real connection between the customers and where their beer comes from,” says Gyngell. The poll also found craft beer producers now bottle or can a fifth of their output to target the move towards drinking at home rather than in the local pub.

Source: The Guardian April 01, 2018 14:37 UTC