A total of 58% of consumers surveyed say they'll be buying gifts for their family, 24% will buy for friends and 23% plan to buy something for themselves. Nevertheless, retailers can still expect a busy time with Thai consumers still out buying gifts for their family and friends and even treating themselves. The Marketbuzzz survey, conducted among 500 Thai consumers nationwide in November, shows an almost even split between people planning to buy gifts in stores at 53%, and buying online at 47%. A total of 58% say they'll be buying gifts for their family, 24% will buy for friends and 23% plan to buy something for themselves. The top five gift categories this year are food and drinks, health products and supplements, hampers, jewellery and electronics.

Source: Bangkok Post December 28, 2021 01:12 UTC