And some 50 per cent say they have become more willing to share location data (see full results below). Location tracking, or "location services", have traditionally been used to make the likes of smartphone mapping services more effective. Even if you have location services switched off in your iPhone or Android's settings, your phone company can, broadly, track your movements. Location tracking is becoming more and more pervasive, from fitness tracking to cars (survey sponsor Here Technologies has most of its business in car sensors, although it also recently partnered with NZX-listed Eroad in commercial feet-tracking. The survey found convenience (40 per cent) wasn't the main motivation to share location data.

Source: New Zealand Herald November 24, 2020 23:49 UTC