SEE ALSO: Covid-19 law lab to provide vital legal information for the global Covid-19 responseStrategy, it seems, has also shrunk to a short-term approach in planning. SEE ALSO: Covid-19: Government spokesperson Cyrus Oguna tests positiveIt’s happening yes, but only when necessary… and it is making media buyers nervous and wary. Minimising business exposure is the knee-jerk reaction by most advertisers to survive the Covid-19 onslaught. But a comprehensive Covid-19 response plan, as outlined by a March 2020 report by the KANTAR Media Group, needs to look beyond survival tactics. Tough has never been this rough, more so for print media that is getting locked down and locked out of advertisement pitches and offers.

Source: Standard Digital July 24, 2020 13:52 UTC