Most companies with trusted brands managed to leverage on technology during the pandemic to remain afloat over the past nine months during the peak of Covid-19 infections in Africa. Africa platform during the pandemic and increased its followers due to the trust the company has built with its clients for many years. Mr Gitagama said trust in information published in different NMG platforms has earned the company a high number of subscribers after Nation.Africa was launched. “More people and companies got interested about their social and other data associated with use of technology,” said Mr Omeno. “We had to sustain our advertising using trusted media markets such as NMG to reach our customers,” said Ms Kabiru.

Source: Daily Nation March 01, 2021 07:30 UTC