Think Codex created business simulations and licensed them to training companies, on top of its own direct sales to end users. “A lot of people think it is merely about turning everything into games, but that is not true. It is not like suddenly turning your internal employee platform into games that people can play to get more engaged.”What does he think makes games so addictive? “One part is the graphics, the mechanics of how things work, the levels you have to conquer. Whereas for younger people, we use more exploratory and accomplishment-based games because they still have to make their way,” says Lau.

Source: The Edge Markets March 20, 2020 06:56 UTC