The promotions for his Rover Safety bicycle revolutionized not just the bicycle but the world. According to The Cyclist, a contemporary magazine, the Rover Safety bicycle “set the fashion to the world,” leading to a global boom in bicycle ownership and use. John Kemp Starley. Serial entrepreneur Harry Lawson (he was later convicted for fraud) created his Bicyclette Safety bicycle in 1879 and this is arguably the world’s first Safety bicycle. Tranter is aiming to change that and he believes recognizing the former home of J.K. Starley could help promoting cycling in general.

Source: Forbes August 17, 2020 12:56 UTC