Court to decide if branding of Swabian whisky is too Scottish - News Summed Up

Court to decide if branding of Swabian whisky is too Scottish


But the Scottish Whisky Association (SWA) took the Waldhorn Distillery (Waldhornbrennerei) in Baden-Württemberg to court over the label and its branding. The association claimed that the use of the word “glen” -- which means valley in Gaelic -- on the bottle was misleading to consumers. The word “glen”, they argued, gave customers the impression that it was a Scottish whisky, a “Scotch”. The Hamburg Court now has to decide whether the word “glen” evokes associations with Scotland and, therefore, with Scottish whisky. The lawyer for the Waldhorn Distillery has argued that the word "glen" has nothing to do with the association of "Scotch".


Source: The Local February 06, 2019 12:00 UTC



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