At the top of every year, Dr. Tyrha always enjoys exposing the juniors and seniors in her advertising class to the joys of storytelling in advertising by way of the Super Bowl commercials. To that end, here are Dr. Tyrha Lindsey-Warren’s top picks for the best Super Bowl commercials over the past five years. Additionally, this was an incredibly smart move by P&G to put this ad in the Super Bowl. And, Forbes reported in 2018 that “women constituted about 49 % of the 108 million-plus people who watched” that year’s Super Bowl – and they paid closer attention to the ads! ABOUT TYRHA M. LINDSEY-WARREN, PH.D.Tyrha M. Lindsey-Warren, Ph.D., is a marketing scholar, business executive, artist and entrepreneur.

Source: New York Times January 23, 2023 23:48 UTC