Twenty years ago at Alltech, I developed a framework to address this issue called the five C’s of selling innovations. Since then, the framework has been used by nearly 100 organizations, particularly tech startups in a variety of industries, technologies and industries. Below is an updated review of the five C’s, reflecting lessons learned and the current working realities facing tech companies trying to market an innovative product or service. The five C’s framework is incredibly powerful, but its impact depends on a company culture that is committed to it. The five C’s are strong tools that will help you get your innovation out into the world.

Source: Forbes February 05, 2021 13:07 UTC