President & CEO at Durée & Company, Inc. specializing in results-driven PR, marketing and special events. Affiliate marketing takes focus and commitment, which is why PR is an imperative complement to any affiliate marketing program. The following are answers to some key questions about affiliate marketing:Why do businesses use affiliate marketing? However, with the added revenue that affiliate merchants drive to digital media outlets and the continued rise of influencer marketing, affiliate marketing plays an equal role in the game. PR and affiliate marketing is a collaboration that pays — and pays and pays.

Source: Forbes October 30, 2020 11:37 UTC