While the push to stop hate for profit continues, the movement offers valuable lessons to purpose-driven leaders. Ironically, social media platforms help consumers learn and spread information about businesses. The #StopeHateForProfit movement is an example of the emerging power of brands to steer the behavior of social media platforms that provide their advertising dollars. Companies and social media platforms must rise to the challenge of realizing an inclusive and equitable future if they hope to survive. Together, companies and social media platforms must stand on the right side of history or quickly become things of the past.

Source: Forbes September 10, 2020 11:03 UTC