One of the things that businesses have realized when it comes to content marketing is that quality trumps quantity. To answer this question, we consulted 16 experts from Forbes Agency Council about their own experience with content quality assessment. Conduct A Content AuditA content audit enables you to take a deep look at the strengths and weaknesses of your current content strategy in order to determine how to improve moving forward. This allows you to identify gaps and pitfalls in your current content strategy that you can use to improve future marketing campaigns. If you're new to generating content, take a look at your competition's content and engagement.

Source: Forbes June 11, 2020 12:11 UTC