As successful business leaders, Forbes Business Council members know the signs to look for when deciding whether to keep a marketing campaign alive. There's No In-Depth Marketing Strategy DocumentThe one sign I look for is how in-depth and thorough the marketing strategy (marketing requirements document) is for the product or service that the campaign is being built for. If a marketing campaign that I run doesn't do that, it's not the right marketing for me. You're Losing Money On ItWhenever I see that a marketing campaign is yielding negative ROI, I decide to end that campaign altogether. There is never usually one key marketing campaign that puts a company on the map, and it takes many swings or at-bats.

Source: Forbes April 02, 2020 12:11 UTC