Below, 13 professionals from Forbes Communications Council share the strategies that they use specifically when it comes to refining their writing to a professional level. Members offer their top strategies for writing better, more engaging copy. I also imagine a voice speaking the words, which humanizes the copy and makes it more memorable. Utilize the list for inspiration as you are writing copy, and you will find that you tend to stay on brand more often. This is the most effective way to save time and plan ahead your content strategy.

Source: Forbes October 23, 2020 12:00 UTC