You need to adopt a different mindset when transitioning your marketing between summer and fall. Members offer some essential marketing tips for agencies preparing their fall media campaigns. When it comes to your fall marketing efforts, plan in short increments of time so you can be nimble, allowing quick adaptation and optimization. ), and — as always — have your marketing plan laid out in advance. Plan Media In AdvanceThis fall will bring many changes such as a crowded political media marketplace and consumers who are navigating a nontraditional back-to-school season.

Source: Forbes September 10, 2020 12:00 UTC