If you have ever struggled to enter an address into a car's navigation system (which is pretty much everybody) Mercedes-Benz could change that. The German manufacturer will soon begin rolling out its new Mercedes-Benz User Experience (MBUX) infotainment system in North America, starting with the A-Class compact sedan that will go on sale in a few months. In addition to improving natural language voice commands, it integrated What3Words technology to make entering addresses easier and faster, and that move could entirely change the way drivers navigate. Strictly speaking, What3Words is not a navigation platform--rather it's an addressing system that provides a point of reference for mapping applications. Since the A-Class sedan is an entry-level compact vehicle offered by the luxury brand, its affordability could mean a quick adoption of the What3Words address nomenclature by a large number of American buyers.

Source: Forbes September 21, 2018 17:26 UTC