Alimentation Couche-Tard Inc. says it’s too early to tell what long-term impact dumping the embattled Aeroplan loyalty program at its Esso branded convenience stores will have, but the time it took for the brand to switch to the PC Optimum program has already hampered sales. Alimentation Couche-Tard Inc. says it is too early to tell what long-term impact switching to the PC Optimum program will have on customers. ( Graham Hughes / THE CANADIAN PRESS file photo )“We are pretty optimistic,” said the company’s chief financial officer Claude Tessier. “We know generally that loyalty programs have a positive impact on sales.” However, the company’s earnings show the two-month gap between switching to PC Optimum hurt the brand, at least a little. During the quarter, Couche-Tard, which reports in U.S. dollars, saw a 25 per cent spike in net income attributable to shareholders to $455.5 million from $364.7 million a year earlier.

Source: thestar September 06, 2018 18:22 UTC