Egyptian company Cottonil said on Sunday that it has pulled its video advertisement “Ibn al-Jeran” (The Neighbors’ Son), which provoked an angry outcry after it was broadcasted on satellite television channels. Bassel Somakia, Chairperson of Cottonil, said on Sunday that he respected viewers’ opinions and responded to their wishes. The advertisement was pulled, which is how the company responds when changing any product customers do not like. Still, he stressed that as long as there is a small percentage of the Egyptian audience that opposes the ad, it will be broadcast no longer. Somakia said that suspending the advertisement and replacing it with a different one caused the company a great loss.

Source: Egypt Independent April 27, 2020 10:27 UTC