New York — Costco’s new chief financial officer has a reassuring message for inflation-weary customers: don’t worry about the price of the $1.50 hot dog-soda combo. “To clear up some recent media speculation, I also want to confirm the $1.50 hot dog price is safe,” Costco CFO Gary Millerchip said on an earnings call with analysts Thursday. With Costco’s leadership change — and other longtime deals like Trader Joe’s 19-cent bananas and Planet Fitness’ $10 membership ending amid rising inflation — some had speculated about the future of Costco’s $1.50 hot dog. The $1.50 hot dog is a powerful marketing tool for Costco and is synonymous with Costco’s brand. That’s something you don’t mess with.”Sinegal also famously once said, “If you raise the effing hot dog, I will kill you.

Source: CNN May 31, 2024 16:16 UTC