Major brands including Boots, Heineken, Johnson and Johnson, Costa and Coke have committed to better diversity, inclusion, and representation in their influencer marketing activities, including closing the ethnicity pay gap. Discrimination within the infleuncer marketing space has been well-documented in the past few years, especially when it comes to payment. In 2020 The Drum heard from several Black influencers, including Eulanda Osagiede and Stephanie Yeboah, about being paid less than their white counterparts by the ad industry. "For real progress to be made, we need all parts of the ecosystem – brands, agencies and influencers themselves – to work together," she added. The three new principles include:Be allies in addressing the unacceptable pay gaps in influencer marketing, including those based on race and gender.

Source: The Star May 04, 2022 05:04 UTC