Apple CEO Tim Cook didn't support Donald Trump, but he mostly avoided getting too political during the campaign. Others are using it as an opportunity to stress their companies’ values and mission, or an opportunity to make nice with Donald Trump, who many CEOs were publicly against during the campaign. The men and women who head the nation’s biggest companies know that having a hostile relationship with the Trump administration could make doing business difficult. CEOs and companies that try to bring people together are “going to be the winners,” says Dr. Larry Chiagouris, a marketing professor at Pace University’s Lubin School of Business. In his email, Cook said Apple would continue to support diversity.

Source: thestar November 15, 2016 17:27 UTC