“The problem is it’s (2019-nCoV) a little clunky to use and people aren’t really going to adopt it. Wuhan is already suffering a financial blow from the quarantine and a name like “Wuhan Flu” is unlikely to help. Controversies abound, but these names are so well-established in the public consciousness there’s no way to roll them back now, says Bragazzi. The WHO says final names for diseases are set by the International Classification of Diseases. Naming a new virus in this day and age is no easy task, he agrees.

Source: thestar January 31, 2020 18:00 UTC