Since 2016, people have found love and friendship with the popular interactive game Pokemon Go. Derek Bissonnette says the Pokemon Go craze has led to a unique business niche: finding homes for players who want to live near places Pokemon congregate. (Cole Burston/The Canadian Press)Niche marketThe game, Bissonnette said, is now one of his secret business strategies for snatching up clients. He even bought branded pens to help people play in the winter time and market his business at the same time. Chloé Monteath and Shawn Silverman met at a Pokemon raid in late 2018.

Source: CBC News February 17, 2019 09:00 UTC