The Coca-Cola Company on Thursday officially opens the 2017 Copa Coca-Cola National Tournament in Addis Ababa, Ethiopia. Copa Coca-Cola is one of the world’s largest brand-supported, youth football programs to date. This panel discussion has been instrumental in opening discussions on how to grow the Ethiopian football industry over the years. The press conference was held after a workshop highlighting the Copa Coca-Cola 2017 itinerary. The Copa Coca-Cola full budget for Ethiopia amounts to ETB 12 million,” noted Ms. Tigist Getu, Brand Manager for Coca-Cola Ethiopia.

Source: News Business Ethiopia March 10, 2017 13:50 UTC