Cookie Time founder Michael Mayell is shifting his focus from sugar and chocolate to wheatgrass and barley, launching healthfood company Nutrient Rescue. Mayell founded the Cookie Time empire, famous for its biscuits, bars and Christmas cookies, in 1983. The company grew to a multi-million dollar business, but Mayell said a health scare made him reassess his diet. In a bid to encourage people to eat more plant products and fewer animal products, Mayell launched Nutrient Rescue. Mayell, who still owns half of Cookie Time, said sales had started strongly and he hoped to continue expanding the business.

Source: New Zealand Herald April 03, 2017 21:33 UTC