Properly relating your story so it resonates with key audiences is why companies require skilled public relations (PR) professionals. At my agency, Bospar, we frequently post about our experiences and recommendations for creating differentiated and sustainable brand value through the application of PR best practices. Not surprisingly, practices and processes used in controlling the narrative are key to achieving recognition and an enhanced reputation with all stakeholders. The tricky thing, from a PR perspective, is getting the media and analysts to observe the embargo terms. One of the most common is when you stipulate the need for an embargo in an email.

Source: Forbes September 18, 2018 12:22 UTC