Business reporter Hugh Dooley explains how to avoid getting taken for a ride while shopping online for deals this Black Friday. Video: Hugh DooleyIrish consumers are being targeted by increasingly sophisticated scams involving fake websites, cryptocurrency deals, bogus social media ads and even vulnerable puppies, the consumer watchdog has warned. It said common red flags included unusually large discounts, unfamiliar websites, recently created social media profiles, and across-the-board five-star reviews. She said online scams had become more and more sophisticated, using convincing images and stories and carefully tailoring ads to make them appear like a trustworthy business. “For the sake of your finances and your safety, take care when shopping online.

Source: The Irish Times November 28, 2025 16:30 UTC