Consumers are pushing back against gendered products - News Summed Up

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Consumers are pushing back against gendered products


Walk through any store and gendered products are everywhere. Some companies are responding to these discussions because customer backlash against gendered products happens regularly now. 'Consumer sensibilities … have changed'Marketing expert Winegard expects to see more customer-driven changes to gendered products. (Ed Middleton/CBC)Winegard says companies that ignore criticism to gendered items risk huge losses because discussions about gender aren't going away. "I realize removing gender from Pull-Ups isn't going to be the thing that fixes the issue of gender inequality and transphobia.


Source: CBC News October 25, 2018 16:22 UTC



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