New research shows that consumers are willing to vote with their dollars in supporting employee owned companies. The catch is that those companies need to do a better job at promoting that they are, in fact, employee owned. Dudley first learned about the concept of employee ownership before he began pursuing his PhD in Organizational Behavior at Stanford University. “It became clear that there is a groundswell going on around employee ownership,” says Dudley. While consumers said they wanted to support employee owned companies with their purchases, employee-owned companies are, by and large, extremely difficult to find.

Source: Forbes March 11, 2017 19:44 UTC