Consumer NZ claims supermarket chain New World is misleading customers with its price labels. Head of research Jessica Wilson said the chain was prominently displaying its “Clubcard price” as the main price, while the regular price was in much smaller font and easier to miss. “We think it’s reasonable to assume [the Clubcard price] is what you’ll pay at the checkout. Nikki Macdonald/Stuff Consumer NZ says the regular price is easy to miss because the club deal is displayed more prominently. “To insinuate that we are misleading customers is completely false.”screenshot Consumer NZ says the difference between New World’s loyalty pricing and full prices is confusing.

Source: Stuff August 31, 2020 21:45 UTC