Nike is placed first in a list of the world's most valuable apparel brands, according to the latest annual report from Brand Finance, a global business valuation and strategy consultancy. "Nike’s bold marketing makes it stand out in a busy marketplace of sportswear apparel brands," explained Richard Haigh, the managing director of Brand Finance. In addition to the brand valuation list, the report also includes a list of the 'Top 10 Strongest Brands'. Interestingly, luxury brands make up 7 of the top 10 strongest brands, including Cartier (#5), Louis Vuitton (#6), and Hermes (#8). "Collaboration with celebrities, the digital age, and an ability to feed fast-fashion habits whilst being ethically aware will continue to benefit brand value."

Source: Forbes February 28, 2019 20:15 UTC