Constant reinvention of festivals helps capital draw biggest crowds - News Summed Up

Constant reinvention of festivals helps capital draw biggest crowds


The impact study commissioned by Festivals Edinburgh shows how important the city’s festivals are to the economy of the capital and Scotland. Tickets for festivals in Edinburgh were snapped up by 4.5 million visitors last year, more than were sold for the last World Cup and second only to the Olympics. They outshine some of the biggest sporting events, including selling three times… New analysis has revealed that the city’s showcase events are also now 20 per cent more valuable than they were five years ago, bringing in more than £300 million to the Scottish economy and creating 6,000 jobs.


Source: The Times July 25, 2016 23:03 UTC



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