Reims, France - Champagne is now connected: Thanks to tracking technology, champagne houses now have tools to better guard against fraud while gaining a new channel to interact with their customers. - Foiling counterfeiters -This is something that the owner of the Pierre Peters champagne house, located in the heart of the prestigious Cotede Blancs region, knows about all too well. French wine and champagne bottles sold domestically already carry an excise tax label on the capsule, whichconsumers appreciate as it contains information whether the winery uses its own grapes or buys them from others. Eric Lamaille, who heads up the capsule project at SGV, said winemakers are very enthusiastic about the capsuleswith integrated QR codes and several million have already been sold. Reims-based champagne house Krug has been doing this with its ID bottles for the past six years.

Source: The Nation Bangkok June 02, 2019 04:07 UTC