And it isn’t true: Kelly is alive and prosperous, exceptionally so. But it has appeared, with some regularity, on the Times website, as an advertisement pretending to be a news story. PhotoThus, the Kelly ad has now been reported and taken down. Still, when fraudulent ads do pop up they’re jarring, and that’s especially true now that the firing squads are out trying to punish those responsible for publishing “fake news” during the election. Both organizations find themselves in the position of unwittingly publishing fake content that misleads and annoys readers, and that can diminish a brand.

Source: New York Times November 23, 2016 19:57 UTC