Competition is catching up with Starbucks at home and abroad, as the hype and the buzz for the brand is cooling off. At home, Starbucks is facing growing competition from McDonald’s McCafes and all-day breakfast, as evidenced by the recent turnaround in McDonald’s sales. Overseas, Starbucks is facing strong competition from home-grown start-ups that have managed to match and even exceed Starbucks “third place” model. Compounding Starbucks problem, the growing competition at home and abroad comes at a time when the buzz for Starbucks is cooling. as evidenced by the company's recent financial reports.

Source: Forbes July 29, 2017 14:15 UTC