Company to build on Line Man, fintechLine chief executive Takeshi Idezawa says the company differs from Silicon Valley firms in favouring a 'hyper-localised' approach. Line Thailand's strategy this year will focus on expanding the Line Man feature and adding new fintech services, but the company is scant with specifics on how its local moves differ from its global strategy. More details will be announced soon, he said, adding that Line sees fintech as a "huge market" for the company. Jun Masuda, Line's chief strategy and marketing officer, said Line Man came out of a request by the local team in Thailand. "We are proud of our Thailand team for building the service and making it extremely popular in the market," Mr Masuda said.

Source: Bangkok Post July 01, 2019 23:17 UTC