84 Lumber wants to be known for being a company for opportunity. (Screen shot of Super Bowl ad via Youtube)Perhaps more than any other time in history, politics appears to be playing a larger role than ever in the Super Bowl. [Budweiser’s Super Bowl LI ad will tell the story of American immigrants]One such ad was imagined by the family-owned company 84 Lumber, which decided to tackle the subject in its first Super Bowl ad. “The commercial that will air during the Super Bowl does not have the ending we originally wanted, but the message has not changed,” Schapiro said. “Our message is that America is the land of opportunity and 84 Lumber is the company of opportunity.”

Source: Washington Post February 04, 2017 18:45 UTC