When will companies learn the golden rule: Think before you tweet. Companies walked back statements they made on Twitter or struggled to explain their actual relationships to Hannity -- in each case stoking the social media fires. — Keurig (@Keurig) November 11, 2017Keurig's response was praised by Hannity's critics. By responding too quickly on social media, companies may end up exacerbating controversies that may fizzle out on their own, he said. But companies do face a risk when they use social media platforms to disseminate a position.

Source: CNN November 15, 2017 11:41 UTC