"Joining the ad boycott would actually hurt their bottom line infinitely more than it would Facebook's," she said. WATCH | Canadian companies join Facebook ad boycott:Several Canadian companies, including Vancouver-based Lululemon Athletica Inc. and Mountain Equipment Co-op, are joining a chorus of businesses calling on Facebook to do more to combat hate speech on its platform. At least eight million companies advertise on the social media platform. Meanwhile, some of those companies boycotting the social media platform will likely also take a hit, particularly smaller companies. Smith said major companies like Coca-Cola are unlikely to see a revenue hit, since their ads on Facebook are focused more on brand awareness.

Source: CBC News June 30, 2020 07:52 UTC