A recent report titled The Future of Social Audio: Startups, Roadmap, Business Models, and a Forecast, from Jeremiah Owyang, industry analyst and founding partner at Kaleido Insights defined social audio as real-time voice conversations with social features. Their immersive audio experience that uses 360-degree binaural sound truly perplexes the senses and is one of the most immersive audio experiences I’ve had in years. Podcasts and social audio on Clubhouse and Twitter are becoming increasingly important. Social audio is here to stay and with it will come new opportunities for brands to connect with audiences. How do you see the future of social audio changing the way a brand connects with their audience?

Source: Forbes February 06, 2021 03:00 UTC