In 2016, a new tagline – “Land of Origins” – was introduced by the Ethiopian Tourism Organization (ETO), recently re-flagged as Tourism Ethiopia, to revitalize the nation’s struggling tourism industry. As a result, they had a minuscule impact on the local economy as they were isolated in Addis Abeba before their connecting flights. Some stakeholders have gone as far as criticizing the failures and limitations of Tourism Ethiopia (formerly ETO) for its inability to create any significant change. One section prioritized the development of the meetings industry (MICE) and observe the potential of transit tourism. A solution could be the implementation of a tourism tax, such as, the Tourism Dirham in Dubai or tourism taxes that are present in many European nations.

Source: Ethiopian News December 12, 2018 15:33 UTC