As for the idea of opening later in the year, STX’s critically acclaimed “The Edge of Seventeen” opened in November 2016 but took in only $14.4 million. Unless an indie film gets Oscar buzz, as A24’s “Lady Bird” did in 2017, it’s hard to get attention even in the fall. By opening in late May, the studio thought it could draw the target crowds just in time for summer vacation.

Source: Los Angeles Times May 29, 2019 00:00 UTC