“On one hand, it’s brilliant.”The guaranteed room options, or GROs, work much like the personal seat licenses now offered by many professional sports teams—only for hotel rooms rather than season tickets. The project aims to address an issue common to college towns around the country: the scarcity of hotel rooms on football game days. Last weekend, when the Aggies hosted Auburn, a room at the upscale George Hotel in College Station was going for $409. The average yearly cost of an Aggie GRO will exceed that of luxury suites in most college football stadiums and most personal seat licenses in the NFL. A Texas A&M Aggies yell leader in action during a football game between Texas A&M and Nicholls State at Kyle Field.

Source: Wall Street Journal November 06, 2017 15:56 UTC