Following years of on-and-off discussions, the two companies reached an agreement for Comcast to incorporate Netflix onto its next-generation X1 set-top box. Netflix has pursued set-top box integrations for years to make it easier for cable customers to access its content. Typically, Netflix pays a one-time “bounty” and small recurring monthly fee for new subscribers that sign up through an operator’s set-top box, the Journal has previously reported. ENLARGE Reed Hastings, co-founder and CEO of Netflix, and Ted Sarandos, Netflix chief content officer, will soon have their streaming service more readily available to Comcast Corp. cable subscribers after striking a deal for Netflix to be added to the next-generation X1 set-top boxes. In at least some cases, operators don’t receive a cut of existing customers’ Netflix bills.

Source: Wall Street Journal July 05, 2016 17:09 UTC