LONDON: Comcast jumped into the fray for Sky Plc, challenging Rupert Murdoch’s 21 Century Fox Inc and Walt Disney Co with a cash offer valuing the business at £22.1 billion ($31 billion) and opening the possibility of a bidding contest for the UK’s biggest pay-TV company. Comcast sprung the offer on Sky Tuesday morning, its timing suggesting it sees an opening to win over UK officials and investors. “This is tanks on their lawn,” said Odey, who has been pushing for a higher offer for Sky. Disney CEO Bob Iger called Sky a “crown jewel” among Fox assets in a December interview with Bloomberg TV. “Sky is a very attractive business.” Sky declined to comment while representatives for Fox and Disney didn’t immediately respond to requests for comment.

Source: Economic Times February 27, 2018 09:11 UTC