Three of the nation’s largest pay-TV companies are taking joint ownership of a platform designed to make it easier for brands to harness data to serve targeted ads to people watching cable TV, a move that comes as cost-pressured ad buyers are increasingly turning to targeted advertising. Comcast Corp. is spinning off its Blockgraph LLC unit and selling two-thirds of it to Charter Communications Inc. and ViacomCBS Inc. in an effort to give greater scale to ad buyers relying on the platform. Each company will own one-third...

Source: Wall Street Journal May 29, 2020 11:03 UTC