With Colombo’s – most cities actually – traffic being what it is, online shopping is becoming more appealing. But what happens if what you purchase online is not exactly what turns up on your doorstep? The store is designed to combine the advantages of both online and offline retail, in order to serve customers seamlessly online to offline. So when we had our customers ask us if they can touch and feel, see and try on, we realised that we can make shopping online easier for them by supplementing the online experience with a brick and mortar presence. Harshi adds that the phygital store has enhanced the relationship with existing customers due to the more personalised approach.

Source: Sunday Times April 12, 2018 17:14 UTC